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Marketing 3.0
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Marketing 3.0

Philip Kotler bersama Hermawan KErtajaya dan Iwan Setiawan merumuskan Marketing tahap ketiga (Marketing 3.0) yang mengangkat konsep pemasaran ke tingkatan aspirasi dan semangat yang humanis. Pemasaran tahap ini adalah tentang bagaimana menjadikan dunia sebagai tempat yang lebih baik. Buku ini bukan Cuma mengumbar misi, melainkan juga dilengkapi bab khusus mengenai strategi menjalankan metode Marketing 3.0 dan aplikasinya. Cocok untuk dibaca pemasar, tak rumit dipahami masyarakat awam. –Media Indonesia, 5 Februari 2011.

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